Sustainable Organizations → Marketing

Why Build a Brand Community

During this course, we will define what a brand community is and why is it important and relevant in creating engagement with your audience, members, clients, consumers, partners and other stakeholders.

We will share the advantages and benefits of building a brand community and describe the characteristics that make up a successful one.

This course will also provide specific ways you can build a community that engages and motivates your members so that they actively participate and contribute to an ecosystem that becomes self sustaining.
  • Why Build a Brand Community
  • Quiz 1
  • Effective Ways to Attract Brand Fans, Followers and Ambassadors
  • Quiz 2
  • Advantages of a Brand Community
  • Quiz 3
  • Test
Completion rules
  • All units must be completed